The House Code
BORN BAD. WORTH THE CHASE.
BAD BOUNTY is a British fashion house exploring modern identity through contrast: heritage & rebellion, the polished & the dangerous.
Here, BAD is your declaration. BOUNTY is your title.
Your identity is yours to define. Your place here is not determined by your background, your status or somebody else’s approval.
One House. Many roads.
Beauty has no single face.
We make Self-Belief visible. BAD BOUNTY is a mindset you wear. Every design is made to amplify the wearer, never confine them—to express identity, not prescribe it.
The design is ours. The presence is yours.
Whoever you are.
Wherever you come from.
You don’t have to become someone else to become the BOUNTY.
From our House to yours: wear what makes you feel most yourself. Carry confidence in every stride.
Stop waiting for Permission...
PUT IT ON.
TAKE YOUR PLACE.
BECOME THE BOUNTY.
BE SEEN. BE REMEMBERED. BECOME WANTED.
BAD BOUNTY
Armed & Dangerous since 2026.
