About BAD BOUNTY
British born. Unmistakably BAD BOUNTY.
BAD BOUNTY is a British-founded fashion house rooted in Staffordshire. We bring the codes of heritage dressing into a modern streetwear wardrobe: club references, distinctive typography, bold proportions and a confident sense of place.
Our starting point is presence. What makes a garment feel like you? What turns a familiar silhouette into something remembered? The answer lives in the balance between restraint and rebellion.
One House. Different expressions.
CORE is the everyday house language: considered essentials and understated signatures. BORN BAD makes the name unmistakable through bold BAD BOUNTY identity. HERITAGE carries our British and Staffordshire references through knots, monograms and club-inspired design.
PURSUIT CLUB brings that identity into activewear. Narrative collections, including MENACE and HEIRESS, open up other sides of the House.
The person makes the statement.
Our collections are different ways to wear the same belief: character belongs at the centre. Quiet or outspoken, composed or disruptive — make it yours.